上海稻禾营销策划有限公司

上海稻禾营销策划有限公司(简称: 稻禾设计)是中国的品牌策划事务所和专业的专注于品牌形象设计的公司。
稻禾设计具有卓越的国际化设计视野和本土化应用的工作方式，提供全方位的品牌策略和设计，服务包括：品牌诊断、品牌规划、品牌设计、品牌培训、品牌传播、品牌管理。
在中国日益崛起的今天，稻禾设计为拥有伟大雄心的中国民营企业提供有效的品牌策略及设计服务。

Daohe  Design  is one of the most famous Brand-Planning firm and Brand-Design company in China.
Renowned for our international design concept and pragmatic methodology, Daohe Design is specialists in brand planning and design services which including: brand diagnosis, brand design, brand training, brand broadcasting and brand management.
 Alongside with the Nation's rapid economic growth, Daohe Design is providing the ambitious Chinese private enterprises with brand design services at an International standard.

企业形象战略

稻禾把企业识别操作为企业成长的战略工具，他帮助公司区别对手、塑造个性，建立长期的品牌优势。“做一个品牌”比简单界定一项业务或一个组织要做的更多，当顾客将你的业务、产品和服务与质量、价值、可靠性联系起来考虑的时候，企业形象为质量、价值、可靠性提供相对应的支持。一个有力的公司识别将充分表达品牌特有的品质，终能让这种品质来引领市场。
一个调谐有度、整合良好的公司形象识别系统，包括标识、文书、车辆、办公室、零售环境和制服，对任何有长期雄心的公司都是必备的传播工具。

Daohe regards the CI (Corporate Identity) as a strategy tool for company development. An outstanding CI design can help company differentiate yourself from your competitors, shape your features, establish a long-term band effluence. Building a brand is such an important step because your customers will connect your brand design with your products’ quality, value and reliability.
A well - organized CI system covers all-around aspects such as: brand logo, company profile, corporate vehicles, retail environment and uniforms. And it is an essential tool for brand broadcasting in every ambitious company who pursue long-term development.

品牌规划与设计

品牌伴随商业竞争而出现，在企业价值中品牌所占的比重越来越大。基于品牌我们可以创造更大的利润空间。稻禾对于任何品牌的创建和推广，都是基于科学的诊断、分析、创造、推广来完成的。稻禾会帮助客户判断并建立品牌必需的基本要素，诸如品牌愿景、基因、性格等，这些基本要素有助于品牌设计策略的确立，并由此发展品牌核心概念用于驱动品牌的视觉表达，稻禾还将对如何有效地进行品牌管理提供专业的意见。
不论是创建新品牌，或是重塑旧品牌，稻禾均可通过严谨并具前瞻性的作业为客户提供准确有效的品牌推广解决方案，致力于成为企业在创建品牌路上的专业合作伙伴。

Brand concept emerges alongside with the business competition, and plays a more and more important role in nowadays corporate value. Daohe team completes the brand design and promotion through scientific diagnose and professional analysis. Daohe helps our costumers to judge and analyze the brand vision, core features etc and to establish the brand design. We ensure the applicability and enforceability of our VI design providing customers with the image support of its core features.
Either creating a new brand or updating an old brand, Daohe team can provide accurate, efficient brand promoting plan with serious and forward-looking working style.

平面设计

问消费者他们明天想要什么，他们很可能会从今天谈起，如何才能长久立于市场竞争不败地位？”
有一些考虑长远的企业经营者总是希望自己的设计能符合战略并更漂亮或简洁，这样的投资从长期来看划算，你的企业形象和品牌形象不断的在消费者心里留下美好的印象，长久以来，你自然能有更大的品牌溢价。
稻禾从不重复旧的设计，如果总是持续旧的行为，那么所得到的东西就不会改变。在企业宣传册、活动手册、海报招贴、企业对外宣传、企业对内培训等平面广告等设计领域我们具有一定的竞争优势，IDEAS WIN让我们提供客户和消费者预期的设计。

How to stand on top of your competitors?
The investment on brand design can obtain more profit on long-term basis. And a well-designed, simple logo which represents the company sprit can obtain guests’ recognition and create bigger brand premium.
We never repeat old design. A non stop creativeness makes us specialize in graphic area such as: company picture album design, performance manual design, ters design, office design, company journal design, book binding and layout design, book publishing design etc. IDEAS WIN is our mission concept to provide a design exceeding your expectation.

决战终端

终端形象整合是品牌竞争的“百米赛跑的10米”。聪明的或预算有限的传播者总是喜欢在终端投入营销，但这确实是个投入少、见效快的方式。
终端传播的重要性

1、引起消费者注意
2、体现和提升品牌形象
3、准确地拦截目标消费者
4、与同类产品的合理化比较
5、合理利用陈列区域达到化销售
6、增加产品与消费者的接触机会

网站建设

网站是当今企业与目标客户直接有效的沟通平台，是属于企业自己的媒体，是企业电子商务重要的信息平台。
稻禾以品牌创建为基点为客户创建企业网站和产品网站，我们提供的网站建设服务包括：网站规划、网站设计、网站建设、网络传播、网站维护等业务。特别是网络传播工作，对于企业的网站建设至关重要，如果在建设网站之初，没有一套科学的网络传播计划，那么网站只能淹没于浩瀚的蓝海里，处于守株待兔似的被动阅读地位，网站价值将大打折扣。稻禾设计的网站规划，以网络传播为起点，网站设计与网站结构均以此为依据，为企业提供的一站式专业网站建设解决方案。

In today’s world, the internet serves as one of the most crucial foundations of any company by providing a cost-effective and convenient communication platform between the company and its clients. As a result, online advertisement is and will continue to be critical in any marketing effort. As a provider of this service, Daohe Design offers the highest level of expertise in web design and can cater to any company’s needs.
Daohe Design’s services begin with website programming and design, and encompass any other services necessary in providing effective online marketing.

“IDEAS  WIN  创意致胜”是我们的工作理念，更是支持我们前行的生命核能，它根植于工作的每一个细节，规范着我们的行为和语言。我们深信，只有科学考证与超常创意的双效结合，才能协助客户准确塑造独树一帜的竞争优势，实现步步为赢的营销目标和品牌愿景。我们只接受一种结果，就是为客户实现价值的化。
“IDEAS WIN”给于客户成功的喜悦
“IDEAS WIN”带给我们创造的快乐
“IDEAS WIN”存在于我们的每一个服务中。

IEADS WIN is our working philosophy and lifespring. It ensures Daohe’s continues progress. It lies in every detail in our daily work. We deeply believe that only the combination of scientific research and unexpected creativity can assist our customers in building a unique competitive advantage and realize its brand vision.
“IDEAS WIN” brings successful joy to our clients
“IDEAS WIN” brings happiness for our creation
“IDEAS WIN” Lies in every service for you.